Mid range price - $15 - $70 Low purchase cost (Calculate Your Sales Margins) The Smaller the Better () Light weight(>1.5 lbs) - include packaging material and shipping box (2.2 lbs) Cost 25% - 35% of Sales Price Everyday Use Items (Not seasonal) No Frazile Product You’re familiar With the Product Less competitor but high demand Limited distribution The Product Has Popular Keywords Best quality Features that are easy to market Consistent availability of stock Products That Don’t Have Too Many Reviews Products expansion opportunities